AN ONLINE COURSE

“Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to explore a topic in depth and truly master a new skill. Plus, most courses are made up of on-demand videos and exercises that you can progress through at your own pace.Access all of HubSpot’s free tools and training to grow your business, and your career. {“useNewLoader”:”true”,”region”:”na1″}); Below, we’ve gathered the best free online business courses. These cover the main business skills you’ll need to advance in today’s rapidly changing workplace — from digital marketing and coding to selling, managing conflicts, and more. Keep reading to become an expert in whatever subject you feel can best help you succeed.If you’d prefer, click on one of the following topics to jump straight to courses regarding that topic in particular:” https://blog.hubspot.com/marketing/free-online-courses

3. Google Analytics for Beginners by Google Analytics Academy

Length: 4-6 Hours

This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. We recommend this course for both beginner and advanced marketers who need a refresher on Google Analytics or need more advanced instruction.

Recommended for:

• Marketing professionals at every level

Free Content Marketing Courses

4. Content Marketing Certification by HubSpot Academy

Length: 6-7 Hours

Power your business with remarkable content. This course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career. While every professional will benefit from taking the content marketing certification course, it’s especially recommended for new content writers and content manager

Key Course Takeaways:

• Building Study Habits: Uncover techniques to set your goals, craft a productive learning routine, and make learning your daily activity.
• Learning Strategies: Get to know about different techniques to improve the effectiveness of your learning sessions.
• Plan Your Learning: Equip yourself with techniques to chart your learning objectives and the pathways to attain them.
• Mental Well-being: Understand the significance of mental health in your learning journey and acquire methods to prioritize it.
• Collaborative Learning: Elevate your education by harnessing the power of group synergy. Learn how to set up your Study Group.
• Learning Motivation: Dive into essential tactics to keep your passion for learning alive, ensuring you remain engaged and motivated, no matter the challenges.
  

Though primarily designed for students, this course is a treasure trove of insights for anyone at any stage of their learning journey.

Join Radek, a dedicated educator whose life’s mission is to change how the world learns. Together, take strides towards a more fulfilling, autonomous educational experience. Embrace the tools and insights presented, and embark on a journey to be a more adept and independent learner. Enroll today and master the art and science of self-directed learning!

Gone are the days when you could just ‘promise’ your prospects you’re worth investing in—now you have to PROVE it. And there is no better way to demonstrate your expertise than by building an online course.

By teaching your topic on a public stage, you can demonstrate you know what you’re talking about, you’re good at what you do, and you’re an expert in your field. 

Learning how to create a course to sell is now essential for any entrepreneur, expert, or thought leader’s toolbox and acts as a website and digital business card. Turning your tried and true industry knowledge into a lead-generating, money-making, impact-creating online course helps you get your valuable skills out on the global marketplace. 

In this article, we’ve broken the best way to create an online course into 10 easy stages, so you can get your course business rolling. They are:

1. Pick the perfect course topic
2. While your course topic doesn’t have to be something you’re head over heels in LOVE with, it should be a topic you’re passionate about. Choose a topic you’re not passionate about and you’ll eventually get tired of teaching it. And, your lack of passion will translate to a course as engaging as a cardboard sandwich.
3. Think about the experiences you’ve lived and the skills and talents you have. The course topic you choose doesn’t have to be a graduate-level profession to be successful. In fact, some of the best courses out there focus on things you might consider a hobby.  
4. To help you start brainstorming, here’s a list of 8 online courses from some of our most successful course creators. (And remember, the possibilities are endless.)
5. Microsoft excel 
6. Content Creation
7. Mindfulness and Meditation
8. Guitar
9. Yoga
10. Photography
11. Sewing
12. Roller skating
13. If you love your topic, you’re good at it, you have experience (professionally or otherwise), and it fulfills a need for someone—then you have all the makings for expertise you can monetize.
14. Try this simple exercise to help you zero in on a course topic:
15. Start by taking a full-size sheet of paper and writing down “Passions/Interests,” “Skills,” and “Experience/Achievements” across the top. Draw a line between them so that each is in its own column.
16. Next, go column by column and write down as many things that come to mind for each category. Notice any similarities between the 3 columns? If so, they could point you to your perfect course topic. If not, keep brainstorming! You’ll settle on a topic with a little more thought. 
17. Once you find the right one, you’ll need to start thinking about your audience. People take online courses because they need help getting from where they are now to a desired point in their future, and your knowledge and expertise can help them get there quicker.
18. It’s important to pick a topic that has an audience motivated enough to pay money to learn., which we’ll cover in the next section.
19. Generate the Perfect Course Name
20. Just insert a quick description of your course and this name generator will provide a list of viable options for you to consider.
21. Ensure your course idea has high market demand
22. Hands up, who wants to spend weeks of their life creating an online course only to have no one buy it? Nope. Didn’t think so.
23. Once you’ve picked your online course topic (or at least narrowed your choices down to 2 or 3), the next step is to conduct a number of market research tests. The goal is to understand if there’s demand for what you’re teaching. 
24. But beware, many course creators make the mistake of thinking that a lot of competition for their topic means their course idea won’t be successful. Instead, high competition could mean there’s a thriving market for that course idea and is therefore well worth investigating further.
25. If you’re just getting started, there are three questions you can ask to help validate demand for your online course. They are:
26. Are people searching for and asking questions about your topic?
27. Is there anything your competition doesn’t cover or doesn’t cover well?
28. Will someone pay money to solve the problem your course solves?
29. Let’s look at each question more closely and check out some tools that will help you complete your research. 
30. Are people searching for and asking questions about your topic?
31. What are people asking about your topic?
32. Try searching your topic on Reddit or Quora to see what questions come up and how often
33. Answer The Public can show you what people are asking, how, and how often
34. Use the search function and scroll through any Facebook groups on your topic to gain some insight into the challenges your audience has
35. After doing some research, you’ll probably have a few words that show up in posts, forums, and questions over and over. You can use these as keywords in the next section. 
36. Are people searching for your topic and asking questions?
37. Google Trends is the quickest way to check general search trends for your topic. These trends will give you a better idea of how popular a topic is and how it’s performed over time.